Press Releases

Off Bathurst Theatre District Marathon!

THREE GREAT PLAYS IN ONE DAY!

Experience the best of Toronto’s powerhouse alternative theatres in the Off Bathurst Theatre District Marathon!

TORONTOTAPA unveils a series of banners on November 13, 2010, establishing the Off Bathurst Theatre District. The newly launched Off Bathurst Theatre District features three key theatres located east off of Bathurst Street in downtown Toronto: Tarragon Theatre, Theatre Passe Muraille and Factory Theatre. Designed to stimulate economic activity by encouraging Torontonians and tourists to participate in culture, the Off Bathurst Theatre District promotes theatre with banners and a special Marathon Theatre event.

The banner component places 65 banners on Bathurst Street from St. Clair to King, which outlines the Off Bathurst Theatre District to increase public awareness and participation. The target audience includes visitors and local residents alike and is designed to draw attention to this specific geographic area. The Off…

  • Wednesday, 03 Nov 2010

TAPA launches new 5 Star Theatre & Dining packages

TAPA LAUNCHES TWO NEW 5 STAR EXPERIENCES!

IT’S SIMPLE: PICK A SHOW, PICK A RESTAURANT AND HAVE AN UNFORGETTABLE NIGHT OUT!

TORONTOThe Toronto Alliance for the Performing Arts (TAPA) announced today the new 5 STAR EXPERIENCE Theatre & Dining Packages for the Fall/Winter 2010-11 season, sold exclusively at the T.O.TIX Booth – Toronto’s One Stop Ticket Shop, located at Yonge-Dundas Square. The 5 STAR EXPERIENCE Theatre & Dining Packages offer unbeatable entertainment savings, partnering Toronto’s theatre, dance and opera companies with local downtown restaurants and cultural attractions. Combined together, the TAPA Theatre & Dining Packages offer amazing value and savings!

T.O.TIX sells hundreds of theatre, opera and dance shows annually. With the brand new Upgrade Your Show option, you can pair any performance of your choice with a delicious dinner at any participating restaurant! It’s simple: pick a show, pick a restaurant and have an unforgettable night…

  • Tuesday, 21 Sep 2010

TAPA LAUNCHES NEW THEATRE & DINING PACKAGES

TAPA LAUNCHES NEW SPRING / SUMMER THEATRE & DINING PACKAGES WITH ADDED VALUE

TORONTO – The Toronto Alliance for the Performing Arts (TAPA) announced today new Theatre & Dining Packages for the Spring/Summer season featuring both new and returning partners. Barrel of Laughs is back and the new Luminato Theatre & Dining Packages include a ticket to one of five shows and dinner at one of three favourite local restaurants.

Save up to 40% off the regular Luminato ticket price and customize your own Luminato Theatre & Dining Package. Treat your taste buds to some of Toronto’s savoury international cuisine at Spring Rolls Restaurant, Marcel’s French Bistro, or Il Fornello, then discover a world of creativity with one of five “must see” Luminato
productions. A memorable night out starting at only $49.95!

Barrel of Laughs is the longest running and most popular package, and includes a tour (and tasting!) at Steam Whistle Brewing, dinner at The Red Tomato, and a night of…

  • Monday, 26 Apr 2010

TAPA ANNOUNCES SURPLUS AT 2009 AGM

TAPA ANNOUNCES SURPLUS AT 2009 ANNUAL GENERAL MEETING

TORONTO – The Toronto Alliance for the Performing Arts (TAPA) announced a $40,000 surplus at its Annual General Meeting today. TAPA is a not-for-profit arts service organization that supports a membership of 175 professional theatre, dance and opera companies in the City of Toronto through marketing, professional development and advocacy.

“This is an unprecedented achievement for our organization,” says Celia Smith, President of TAPA. “We are generating an operating surplus for the second year in a row. TAPA’s strength comes from the strong participation of an active membership, an engaged committee structure, a responsive Board of Directors and inspirational leadership from Executive Director Jacoba Knaapen. TAPA continues to help our members build sustainable new audiences.”

The surplus will help to reduce TAPA’s accumulated deficit, and moves the organization towards achieving financial stability. Membership sales…

  • Tuesday, 24 Nov 2009

TAPA Launches TRIP

Toronto Alliance for the Performing Arts launches “TRIP”:“Travel, Retreat and Initiatives Program”

TORONTO, November 23, 2009—At the AGM of the Toronto Alliance for the Performing Arts (TAPA) Executive Director Jacoba Knaapen announced today a new program exclusive to TAPA members. The Travel, Retreat and Initiatives Program – TRIP, is a multi-tiered program designed to assist TAPA members with travel associated with touring, international collaboration and professional development. In addition, TRIP offers a unique retreat opportunity to the TAPA membership.

TAPA announced three new partnerships that are key sponsors in the launch of the TRIP Program: Porter Airlines; Steve Beatty, in association with MHC Insurance Brokers and Premiere Insurance Underwriting Services Inc; and the Valleyview Artist Retreat.

TAPA is committed to investing in the health of Toronto’s professional theatre, dance and opera industry and has created TRIP to assist the artists and…

  • Tuesday, 24 Nov 2009

TAPA Announces Results of Stats Report Phase Two

Over $152 million worth of tickets sold in 2007/2008 theatre season

TORONTO, September 22, 2009 – The Toronto Alliance for the Performing Arts (TAPA) announced yesterday the results of the TAPA Stats Report Phase Two – an industry-wide survey of professional not-for-profit and commercial theatre, dance and opera companies in the City of Toronto. Administered and analyzed by The Strategic Counsel, the findings of the TAPA Stats Report Phase Two provide up-to-date statistical information about the Toronto performing arts industry. The TAPA Stats Report Phase One was presented in January 2008. The data for the first phase was gathered from the 2004-05 and 2005-06 seasons. The data for Phase Two represents 2006-07 and 2007-08 seasons. “The TAPA Stats Report Phase Two serves as an invaluable tool to identify our strengths and weaknesses, and consider new ways in which we might move forward together as a sector”, said Celia Smith, TAPA Board President.

The report shows that TAPA

  • Tuesday, 22 Sep 2009

T.O.TIX ACQUIRES TOTAL NEW LOOK

T.O.TIX – TORONTO’S ONE-STOP TICKET SHOPACQUIRES TOTAL NEW LOOK WITH SUPPORT FROM MINISTRY OF TOURISM


L-R: Rita Davies, Executive Director of Cultural Services for the City of Toronto; Jacoba Knaapen, Executive Director of the Toronto Alliance for the Performing Arts; Jeremy Kramer, Principal and Creative Director of Kramer Design Associates; Ontario Minister of Tourism Monique Smith and Toronto City Councillor, Ward 33, Shelley Carroll.

TORONTO, August 18, 2009—The Toronto Alliance for the Performing Arts (TAPA) officially unveiled a whole new look for its T.O.TIX Booth in Yonge-Dundas Square today. Thanks to a $125,000 grant from The Ministry of Tourism, the T.O.TIX Booth has received a new facade and new signage that has transformed the Booth into a bright red welcoming beacon for ticket bargains!

Minister of Tourism Monique Smith was present for the ribbon-cutting ceremony where, in celebration of the official re-branding of the…

  • Tuesday, 18 Aug 2009

TAPA Announces 30th Anniversary Dora Awards

Toronto Alliance for the Performing Arts Announces 30TH ANNIVERSARY OF DORA MAVOR MOORE AWARDS Monday June 29, hosted by JIAN GHOMESHI

Toronto, April 20, 2009 – The Toronto Alliance for the Performing Arts (TAPA) proudly announces that the 30th anniversary of the Dora Mavor Moore Awards, celebrating extraordinary Toronto talent, will take place on Monday, June 29, 2009 at 8pm at the Winter Garden Theatre, hosted by CBC Radio personality Jian Ghomeshi of CBC Radio One’s flagship arts show, Q. The always-fabulous After-Party will be held at Metro Square.

Jian Ghomeshi has been the host of CBC Radio One’s Q since its inception in 2007. He has also been a host and contributor to a variety of other CBC Radio and TV programs including The National Playlist, Sounds Like Canada, 50 Tracks, Zed, The End, and The Hour. He is also a writer whose editorials and opinion pieces have been published in The National Post (where he is a currently a regular contributor), The Globe and Mail, The…

  • Tuesday, 02 Jun 2009

TAPA/Luminato Partner For Summer 5 Star Experience

For Immediate Release: Thursday April 23, 2009

TAPA PARTNERS WITH LUMINATO FOR SUMMER 5 STAR EXPERIENCE THEATRE & DINING PACKAGES New Shopping feature also added

TORONTO—The Toronto Alliance for the Performing Arts (TAPA) announces the new 5 STAR EXPERIENCE Theatre & Dining Packages for the Spring/Summer season featuring new partner, Luminato, Festival of Arts and Creativity. Barrel of Laughs returns and the new Luminato Festival Package includes a ticket to one of five Luminato shows and dinner at the award-winning Spring Rolls Restaurant for one low price.

Enjoy the Zensation of dining in style with a prix-fixe meal at one of ten Spring Rolls Restaurant locations, then discover a world of creativity with choice of five participating Luminato shows. The Luminato Festival Package offers a memorable night out at this annual celebration of the arts for only $64.95.

Barrel of Laughs, the longest running and most popular 5 STAR EXPERIENCE also returns, and includes dinner…

  • Monday, 10 Nov 2008

METCALF FUNDS NEW YOUTH ARTS INITIATIVE

MEDIA RELEASE
For Immediate Release
November 3, 2008

TORONTO: The Toronto Alliance for the Performing Arts (TAPA) and eyeGO to the Arts formally announces an innovative partnership with support from the Strategic Initiatives program through the Metcalf Foundation. The financial support from Metcalf enables both organizations to create the new shared position of Youth Outreach Coordinator. As the new Youth Outreach Coordinator for hipTIX and eyeGO, Sarah Williamson will promote Toronto’s performing arts community by actively building relationships and a communications network that will include talkbacks, guest artists, an education newsletter and classroom visits with schools, educators, and students across the GTA.

TAPA is thrilled to be partnering with eyeGO and delighted to be working with Sarah Williamson, who is committed to our joint vision of growing youth audiences and increasing their attendance to theatre, dance and opera”, says TAPA Executive Director…

  • Monday, 10 Nov 2008